The Definitive Guide to Successful Link Building [NEW]

The Definitive Guide to Successful Link Building [NEW]
In Wordtracker’s e-book, The Definitive Guide to Successful Link Building (2012/13 Edition): How to Use Links to Explode Your Traffic, Response, and Revenue, by Ken McGaffin and Mark Nunney, you’ll learn:

    * Why the ‘old way’ of building links is dead and gone
    * What Google’s Penguin update really means for link building
    * How you can find an almost unlimited supply of high quality link prospects
    * What types of content attract links and how you can create it
    * How to make your link pitches irresistible to prospects

Introducing the Ultimate Link Building Guide — Updated for 2012/13

Wordtracker has teamed up again with Ken McGaffin and Mark Nunney, renowned link building, online PR and SEO experts to create The Definitive Guide to Successful Link Building (2012/13 Edition) How to Use Links to Explode Your Traffic, Response, and Revenue – an up-to-the-minute guide to successful link building.

We’ve completely overhauled the best-selling 2010 edition from cover-to-cover to reflect the most current link building best practices. Plus, it’s three times the length of the previous version — absolutely packed with stellar link building advice!

Forget spending hours chasing down links with little to show for your efforts. This engaging yet uncomplicated book combines real-world language, examples, screenshots, and checklists to help you quickly grasp the concepts of smart linking and immediately apply them to your own website. Once you’ve read it, you’ll be able to construct a definitive link building campaign that delivers an exponential return on your (or your clients’) investment.
Learn from Link Building Authorities

Ken McGaffin is a freelance link building consultant and online marketing expert as well as the brains behind linkingmatters.com — the quintessential web resource for link building. Mark Nunney has been blazing the SEO trail since 2000 and is author of SEO for Profit and Head of SEO at Yard Digital, a UK-based digital agency.

Ken and Mark have each helped some of the world’s leading companies take their brands and revenue to new heights. Between them, they have 20 years' experience in building links. In “The Definitive Guide to Successful Link Building (2012/13 Edition)” you’ll learn from their mistakes as well as their triumphs.
What’s Inside the Book?

In this value-loaded book, Ken and Mark reveal the latest link building best practices and organize them into a clear-cut and manageable process. You’ll learn, step-by-step, how to create a productive linking strategy that can be easily integrated into your daily work.

The book is divided into three easy-to-follow parts:
Part 1: Introduction to the Principles of Link Building

Before you get into the exciting process of link building, you’ve got to arm yourself with some basic principles. Let these guide your link building — and your path to solid, sustainable, and predictable results will be that much easier.

Here’s what’s covered in this part of the book:

Link building and SEO. In this chapter, we cover the basics of search engine optimization, including how to find the right keywords to target and how to optimize web pages for them. We also look at the importance of links for SEO — and how you can influence and control the anchor text (the actual words ‘clicked’) sites use when they link to you.

Anatomy of a link for SEO In this chapter, we analyze links from an SEO perspective and highlight what really matters to search engines. As a result, you’ll know which kinds of links you should focus on — and how to squeeze the maximum possible benefit from them.

What is a quality link? Not all links are equal. Some will bring you loads of traffic … others will bring you lots of search engine benefit … and a few will do both. This chapter defines the different types of quality links you should incorporate into your campaign.

Get juicy links without having to ask Is it possible to get links without even asking? Yes! Getting links without requesting them should be an element of anyone’s link building campaign. In this chapter, we explain how to build this kind of “magical link momentum.”

Change your link building mindset Back in the day, good link building simply meant sending out hundreds of link requests, swapping reciprocal links, and submitting your site to directories. Well, those days are gone. Today, you’ve got to invest time in networking, carefully researching link prospects, establishing your own credibility and building relationships with people who can give you the links that truly matter.

Online communities (and why you belong in them) Online communities are made up of many thousands of e-commerce sites, blogs, forums, trade magazines, general and specialist news sites, social media sites, experts, commentators, and many others. If your business is to thrive online, then you must establish your website in the communities relevant to your business.

The “new SEO” Although the use of keywords on website pages and in the anchor text of inbound links remains central to SEO, changes in how search engines work have created a new SEO in which branding, visitor behavior and social engagement (comments, mentions, sharing and links) all play an increasingly important role.

The scoop on paid links When it comes to link building, it can be tempting to resort to paid links as an easy alternative. But you must tread carefully. In this section, we reveal if and when paid links are appropriate — and why they can result in serious penalties from Google.

Who should handle your link building? Should you do your link building in-house — or charge a specialist external agency with this important task? Learn the advantages and disadvantages to both and what you need to know to make the process go smoothly, no matter which avenue you choose.

What to measure Measuring the success (return on investment) of your link building campaigns is essential to getting the results you want. In this section, we look at the most important metrics for monitoring and reporting on your campaigns.
Part 2: Introduction to the process of link building

Now that you have a full understanding of the principles of link building, it’s time to get our hands dirty — and get into the process of actually building links. This part of the book shows you exactly what you have to do to get the kind of links that bolster search engine rankings. We examine each of the seven stages of the process in detail and tell you, step-by-step, how to execute them effectively.

1. Strategy: know your goals To start, it’s critical to understand a site’s business objectives and develop your link building strategy to match and support them. If you’re not exactly sure what those objectives are, seek out someone who can help. We tell you just what questions you need to ask.

2. Quick wins: a way to build trust If you’re a web or SEO pro, your clients expect results — particularly if they’ve had problems in the past. You can win their trust and build your relationship by finding ‘quick link building wins.’ We list the precise actions needed to make them happen.

3. Content: the key ingredient Content is the biggest driver in attracting links, and you must make a substantial investment (of time, at least) in content if you are to be successful. In this section, you’ll learn all the elements of hardworking content.

4. Prospecting: nail down your targets In this chapter, you’ll get tips and insights for finding and prioritizing as many quality link prospects, in as many relevant market segments, as you can.

5. Networking: build those relationships This stage of link building is about building relationships with the people behind your link prospects. We show you how to approach networking in a way that makes your top prospects much more likely to link to your content.

6. Promoting: make a compelling pitch In building links, you need to communicate a consistent message about your brand and deliver an ongoing communication that will ultimately seal the deal. In this chapter, we detail how you can build a coordinated approach across multiple channels to create synergy between SEO, social media activity, and online public relations.

7. Report, debrief, and repeat Before you implement your link building campaigns, it’s important to first choose and configure your metrics. Then you must monitor them carefully for both success and failure and adjust or abandon strategies that aren’t delivering results. In this section, we outline each of these tasks in bold detail.
Part 3: Real-Life Case Studies

While doing research for this book, we interviewed droves of business owners and consultants about their link building successes (and failures). We then worked up six of the most captivating stories we came across to give you some inspiration — and help you learn from their hard-won experience. In this portion of the book, you’ll find links to exclusive case study videos featuring business people and experts — people just like you — who have built high-impact link building strategies using our teachings.
Here’s What’s New in the 2012/13 Edition

The 2010 version of our e-book contained powerful insights and tips to make linking easier — and more effective — than you ever thought possible.

But the 2012/13 edition packs even more punch, including:

    * Over 386 pages (yes - it's three times as long!)
    * A 62-point link building checklist you can print out and pin to your wall for easy reference
    * 6 in-depth case studies that show how real-life companies have successfully built links (and reaped the business rewards)
    * Link request templates for different types of prospects
    * Hundreds of screenshots and examples that can be applied to your own site

No doubt about it: this book will teach you how to become a bona fide link building ninja.

You’ll learn how to maximize your site’s visits and profits from the search engines. What’s more, you’ll discover how to engage directly with potential customers and build a presence in the online communities where they spend time.

Look, you don’t have to be a great web technician or SEO guru to build links effectively — anyone can learn how.

If you’ve got a story to tell ...
If you’ve got passion for what you do ...
If you’re curious about what makes people tick ...
If you listen to what your customers say ...
If you can build relationships and partnerships ...
... then you’ve got everything you need to be a brilliant link builder!

That’s because link building is about marketing, communication, and cultivating relationships — skills that many business people already have in abundance.

Apply those marketing skills strategically, and you will surely succeed. This book shows you the right way to create fantastic content, identify a virtually endless stream of link prospects, approach quality sites and win quality links, and promote your website to those who are interested in what you’re selling. No more guesswork, and no more wasted time.

Book Information
The Definitive Guide to Successful Link Building [NEW]
Pages: 386
Wordtracker Price : $69
Author: Ken McGaffin and Mark Nunney
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/successful-link-building-3
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Quick & Easy Keyword Optimization [NEW]

Quick & Easy Keyword Optimization [NEW]
At Last, Keyword Optimization Made Easy

Tips, Tricks, and Techniques for Using Keywords to Please Google – and Your Prospective Website Visitors

In Wordtracker’s e-book, “Quick & Easy Keyword Optimization, Setting up a Profitable Flow of Traffic” you’ll discover:

    * Where to place keywords on your website for best results
    * The secrets to writing irresistible title and description tags
    * How to write SEO copy that sounds natural – not spammy
    * The outdated keyword myths you’d do best to ignore
    * How punctuation can make – or break – your optimization efforts
    * How synonyms and keyword variations can maximize your site's appeal

Introducing a Simple Guide to Smart SEO Copywriting

Wordtracker has teamed up once again with SEO copywriting pro Karon Thackston to create “Quick & Easy Keyword Optimization” – the ultimate handbook for on-and off-page keyword optimization. Whether you’re a business owner who wants better online marketing results or a professional copywriter looking to expand your skillset, this book is a must-have addition to your marketing toolkit!

Like all of Wordtracker’s e-books, “Quick & Easy Keyword Optimization” combines real-world examples, screenshots and checklists to help you grasp the key concepts of optimization and apply them to your own site. From fine-tuning your navigation to creating natural-sounding copy, you’ll learn how to use keywords to crank up your website into a powerful, 24/7 marketing machine.
A Sneak-Peek at What’s Inside the Book

“Quick & Easy Keyword Optimization” is divided into 11 succinct chapters that you can easily refer back to time and again. In the book’s introduction, Karon explores the early days of SEO and how practices like keyword stuffing quickly derailed SEO's reputation. She explains why “the human touch” is the new name of the game – and why no site today can be successful without it.

Following the introduction, Karon begins dissecting the modern website bit-by-bit and takes you through every step of the optimization process. You’ll learn:

    * Why your title and description tags are absolutely critical to making an outstanding first impression on visitors (they’re the starting point for any optimization strategy).
    * How to write unique title and description tags that will excite your audience and compel them to visit your site (Karon shares her hard-won secrets!)
    * The ideal length for title and description tag copy – so potential visitors see only the text you want them to see.
    * Why Google may decide to override your title tag – and how to lessen the likelihood of this happening.
    * Where to put your brand/company name in the title tag (the answer might surprise you).
    * How to create juicy content headlines that will attract both search engines and readers.
    * Which you should write first – your content headline or title tag – and why.
    * How to use Wordtracker’s Title and Description Wizard to write tags that bring you optimal results.

You’ll also discover:

    * How to write descriptive, keyword rich tags for your images that boost your chances of getting a good Google ranking.
    * Exactly where to place keywords on your site for maximum results (including your navigation, breadcrumb trails, headlines and more).
    * Why keyword density ratios are just a tired old myth (Karon explains why they no longer matter).
    * Whether to use keywords “as is” or mix-and-match them (this has been a hot debate in the SEO world for years!)
    * Karon’s tricks for creating flowing, natural-sounding SEO copy – with actual examples.
    * How to infuse your bulleted lists with keywords to make them work even harder for your website.
    * Techniques for placing SEO copy on graphics-oriented or e-commerce websites that have little room for text.
    * A secret method for attracting traffic from keywords that you're not targeting.
    * How punctuation, symbols and typography affect search engine results - and how you can make them work in your favor.

To help you even further, Karon also includes:

    * Real-life illustrations of each keyword optimization concept - so you can see which techniques work and which fail miserably.
    * Convenient checklists that give you a clear workflow and save you time.
    * Detailed wireframes that show you how to structure your pages in a format Google (and other search engines) will love.

Book Information
Quick & Easy Keyword Optimization [NEW]
Pages: 68
Wordtracker Price : $29
Author: Karon Thackston
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/keyword-optimization
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20 SEO Secrets

Search engine optimization is not about skills. It’s about tools. There are tools all over the internet that will help you optimize your sites and truly conquer your competition in the major search engines. The amount of tools available is totally and completely staggering. This report eliminates the guesswork. These are the tools to best optimize your sites and get the results necessary for your online business.

It is a fact that people inherently trust natural search engine rankings. This equates to more purchases and more money. If Google likes your site than you must be trustworthy!

This report is short and sweet. It gives you all of the information you need to use the astounding tools provided here. Enjoy!


Book Information

20 SEO Secrets
Pages: 55
Author: Neil Harvey
Format: PDF
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Link Building - Wordtracker Masterclass

The web keeps growing so fast that the number of websites cannot be counted. So how then do you stand a chance of your website being found?

Well the honest answer is, with difficulty.
You certainly want to be found on search engines - for which you need quality content
containing the keywords your target audience search with. You’ll also need links from
other quality, relevant sites.

Also, you’ll want to be found on the large social websites like Facebook, and smaller
ones specializing in your target markets. You’ll need links from quality relevant sites
for that too.

To be linked to, your content must be worthy. That requires quality content that other
sites will want to share with their visitors.

But being found is not enough. Once you have been found, you have to convince real
people of the value of what you have to offer. You want them to link to you in turn,
tweet you, mention you on Facebook. You want...

...links without asking.
In this book we will teach you how to build the links you need to get your website found on the web.

We’ll explain the five key stages to successful link building:
1. Find quality sites that make up your market’s online community.
2. Network and make friends with influencers within that community.
3. Create quality, link-worthy content, also optimized for search engines.
4. Promote your content to the community.
5. Get links without asking.

The book is aimed at people of all levels of ability and involvement in web design, publishing and marketing – from small businesses building their own ecommerce sites through to managers responsible for briefing professional web designers.

These are the people who will benefit:
• Website owners who need content that brings business results and makes the most of their writing.
• Website editors who want to establish their site as an authority by attracting relevant, quality links from influential sites and by producing content that is always search engine friendly.
• Search engine marketers who need an easy-to-follow roadmap for creating the quality content they know is required for link building for search engine and social media success.
• Corporate communications managers and agency staff who need to work with a variety of people to produce consistent, quality website content that delivers on communications objectives.
• Government agencies and non-profit organizations that need to publish information effectively, influence opinions and gain support from online audiences.

Book Information

Link Building
Pages: 135
Wordtracker Price : $49
Author: Ken McGaffin and Mark Nunney
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/link-building-ebook
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Keyword Research - Wordtracker Masterclass

This book will give you a practical keyword research process you can use to make your search engine optimization (SEO) and pay per click (PPC) advertising profitable.

It’s based on 10 years of front line experience as a professional SEO delivering visits, response and profits in a wide range of markets including luxury hotels, debt help, sports, gifts, banking and gardening. The process described is driven by efficiency, a quest for the bottom line of profit and maximizing the return you’ll get on your efforts. It’s easy to spend lots of time in keyword research pursuing numerous interesting metrics. Complicated spreadsheets full of columns of fascinating data can be built. But if they don’t take you closer to proven response and profit then they are a waste of your time and they are not in this book.



The book is in three parts …

Part One
Principles and tools of keyword research explores and explains the principles on which the book’s process relies. We’ll look at the the long tail of keywords – the almost limitless number of different keywords used on search engines. You’ll learn how to profit from the long tail by researching, analyzing and optimizing at scale with a shift in perspective from single keywords to groups of keywords (called keyword niches).

We’ll also look at the different ways we can stay focused on the 3 Rs of search marketing: Response, Response and Response. We’ll then focus on a simple but neglected method of finding and building on success.

Part Two
Keyword research for new sites takes us through the five steps of the Keyword Research Funnel. You’ll learn how to find, prioritize and verify target keyword niches for new websites.

Part Three
Keyword research for established sites explains the Keyword Research Circle of Response. This is a virtuous circular process of analysis and action that’s based on the principle of exploiting the keyword niches proven to be the most profitable on your site. This book’s process will use the information and tools available from Wordtracker and Google. Google is the world’s leading search engine and makes much valuable information available to help search marketers. Wordtracker’s tools allow you to analyze and organize Google’s (and others’) data in ways not manually possible. The result is a process that begins as a craft using some basic principles of business and ends as a science that will lead you to maximum response and profit from search engine traffic.

Book Information
Keyword Research
Pages: 150
Wordtracker Price : $49
Author: Mark Nunney
Format: PDF
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Google AdWords PPC Advertising - Wordtracker Masterclass

Finally, AdWords Success Made Simple!
Introducing a Practical Guide for Creating a Profitable PPC Campaign (Without Throwing Your Money Down a Black Hole)

In Wordtracker’s new PPC book, “Wordtracker Masterclass: Google AdWords PPC Advertising,” you’ll discover:

* Why most PPC campaigns fail (and how you can avoid the same fate)
* A foolproof, step-by-step plan for setting up an AdWords campaign
* How to maximize every PPC dollar—and eliminate wasteful spending
* Proven techniques for skyrocketing your return on investment

Get on Board with Google - or Get Left Behind

Pay per click (PPC) advertising is the key to any successful online marketing strategy, enabling you to reach more of your target audience more quickly than ever before. And when it comes to the world of PPC, Google AdWords reigns supreme.

Google is the dominant search engine in most English-speaking markets today, and AdWords is the most powerful marketing tool to hit the scene in 10 years. So powerful, in fact, that it drove Google’s annual revenue to $21 billion in 2008.

Marketers who fail to embrace Google and AdWords are missing the big picture - as well as serious sales and revenue.
The Fly in the Ointment

The popularity of AdWords is no surprise; how else can you get your ads on page one of Google search results within an hour? Thousands of savvy marketers have used it to propel their businesses to new realms of profitability. But while the success stories are compelling, they are outnumbered by tragic tales of people who have poured big money into AdWords - only to realize lots of traffic and very few sales.

The fact is that despite all of its promise, AdWords is an intricate system, characterized by a complex interface, elaborate reporting tools, and a head-spinning array of options. Unleashing its extraordinary potential requires knowledge and strategy. And while you could attempt to master AdWords on your own, chances are you haven’t the time or the budget to spend on PPC experimentation.

So how can you make AdWords work for your business with minimal investment and maximum reward? We’ve made it easy for you. To learn more, read on.
A Clear, Concise “Roadmap” to PPC Riches

Wordtracker’s latest e-book, “Wordtracker Masterclass: Google AdWords PPC Advertising” lays out a practical, step-by-step strategy for AdWords success. Use the proven process outlined in this guide, and you’ll be able to build a thriving, cash-generating AdWords campaign while steering clear of the most common PPC pitfalls.

At 157 pages, “Wordtracker Masterclass: Google AdWords PPC Advertising” is the most comprehensive e-book we’ve ever released.

But don’t let the length fool you. This handy guide is incredibly easy to follow - even if you’re a novice in the PPC realm! It contains more than 150 screenshots, charts and images to help you quickly grasp key concepts and immediately put them to use.
An AdWords Guru Reveals His Secrets

“Wordtracker Masterclass: Google AdWords PPC Advertising” was written by renowned PPC guru, Ian Howie. The strategy he maps out in the book has been successfully implemented by Ian in his own career - as a sought-after PPC consultant.

Since 2003, he has used his expertise to help thousands - from individual entrepreneurs to major corporations - grow their companies through PPC advertising.

Helen Trounce, direct marketing manager of Haymarket Magazines had this to say about Ian: “He came along at just the right time and showed us what was possible with PPC. Search marketing is now a major element in our marketing plans and is proving to be a very profitable channel for us.”

Filled to the brim with valuable tips, Ian’s book contains the very same advice he gives to his PPC clients - at just a fraction of the cost!
Here’s a Sneak-Peek at What’s Inside:

In “Wordtracker Masterclass: Google AdWords PPC Advertising,” Ian explains how closely-related keywords, relevant ad copy and a relevant landing page are core to an effective PPC campaign.

He shows you how to increase your clickthrough rates (CTR) and reduce the amount you pay for your adverts (your cost-per-click) by creating and optimizing ad groups that are tailored to different segments of your audience.
Would you like to see what's in the book?

Click on the following for a 17 page sample extract from “Wordtracker Masterclass: Google AdWords PPC Advertising”.

You’ll also learn how to:

• Launch a new marketing campaign - from concept to fruition - using AdWords.
• Optimize your campaign to increase profits and eliminate unnecessary spending.
• Set a daily budget - so you don’t break your budget while you’re testing the market.
• Use keyword research to choose the keywords you should bid on. Your keywords are the heart of your campaign and will determine its profitability.
• Write different PPC ads and test them against each other so that you’re continually improving your response rates.
• Insert a riveting, attention-grabbing message into the tiny ad space that AdWords gives you (it can be done!).
• Improve your click rate – the higher your click rate, the more Google rewards you (with a better position on the page!).
• Use Google’s different match bids (i.e. “exact match” and “broad match”) to your advantage.
• Incorporate negative keywords in your campaign - these are essential to helping you get the best return from your PPC spend.
• Make sure all of your ad copy and landing pages include your target keywords. (Do this, and your ads can move higher up Google’s results pages without the need to increase bids—that means less cost and more profit!)
• Use the ‘bid stack’ (a sophisticated way of bidding for your keywords) to make your AdWords campaign far more lucrative.
• Limit your ads to display only during times of the day that are relevant to your company and products.
• Determine what works and what doesn’t by measuring your results using Google Analytics and AdWords Conversion Code - so you can refine your campaign even further.
• Use AdWords to understand consumer behavior – from research to buying – and what information you should provide your prospects at each stage.
• Use Wordtracker’s Keywords tools to unearth the long tail of potential customers.
• Use the Ad Preview Tool to view your rivals’ landing pages - and use this information to hone your competitive edge.

Chapter six of the book, Building Your AdWords Campaign Step-by-Step, takes you through each phase of setting up a PPC strategy. That means you can start harnessing the power of AdWords right away!

“Wordtracker Masterclass: Google AdWords PPC Advertising” is simply the most straightforward guide to PPC you’ll ever get your hands on. Ian Howie has channeled the knowledge gained from his real-life experience into a roadmap for AdWords success. Now all you have to do is follow it.

Book Information
Google AdWords PPC Advertising
Pages: 157
Wordtracker Price : $49
Author: Ian Howie
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/ppc-book
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Blogging for Business - Wordtracker Masterclass

Business Blogging Made Simple
A real-world guide to creating, writing and promoting a successful blog

In Wordtracker’s new e-book “Blogging for Business – 50 Steps to Building Traffic and Sales,” you’ll discover:

* Why your business needs a blog (yesterday!)
* The biggest pitfalls of blogging — and how to avoid them
* How to build a following of faithful blog subscribers
* Proven tips for converting your blog traffic into actual sales

It's official: blogging is big for business

Today, merely having a web presence is not enough to drive your business growth. In fact, a static site with no regular new content and no engagement with visitors might work against you. So what’s the simplest and most effective way to deliver what your customers are after? In a word: blogging.

A blog allows you to attract new customers, build brand awareness, and inspire more prospects to buy from you. Not to mention the SEO benefits: the average blog attracts 55% more visitors and gets indexed 434% more by search engines than a traditional website, giving you exposure like never before.

But even if you’ve already been sold on the value of blogging, the idea of launching your own blog can be daunting. After all, a blog is about more than pumping out articles; it requires careful planning and strategy. So where do you begin? What things should you consider before plunging head first into the blogosphere?
Finally, a concise "How to" on business blogging

Wordtracker’s latest e-book, “Blogging for Business – 50 Steps to Building Traffic and Sales” lays out a practical, step-by-step process for developing a successful blog for your business. First, we explain the theories behind the use of blogging as a powerful marketing tool. Then, we list the practical actions you need to take to build and promote your own blog. This book is loaded with screenshots and how tos, making it incredibly easy to follow, even for the novice blogger!
Proven insights from a blogging master

“Blogging for Business – 50 Steps to Building Traffic and Sales” was written by renowned speaker, author and internet marketing consultant, Chris Garrett. The plan outlined in the book has been successfully implemented by Chris in his own career as a sought after professional blogger. Since 1994, he has used his expertise to help thousands of individuals and businesses grow their companies by connecting with their customers online.
Here’s a sneak peek at what’s inside:

In “Blogging for Business – 50 Steps to Building Traffic and Sales,” you’ll learn:

* How to identify your target audience, get inside their heads and create the kind of content they really crave.
* How to solve the technical challenges and decisions you'll face before you can start blogging.
* How to determine your blog's unique selling point and blow away your competition.
* Why an ill conceived blogging strategy can actually damage your company’s reputation – and how to plan smart.
* Which traffic building solutions will give you the best return on investment - and which are a complete waste of time.
* Why creating a phenomenal "visitor experience" is the key to generating more sales (and how to do it).
* Tried and true tips for converting casual blog readers into loyal subscribers.
* Why adding multimedia to your blog can make visitors warm up to you more quickly (even if it’s poorly produced!)

And here's what one of our customers says

'It is, without doubt, the best book on blogging I have seen in ages. Over the years I have bought every book going on blogging and this surpasses even the best of them. For anyone involved in blogging - or considering a blog - this is essential reading'. Graham Jones, internet psychologist.
A roadmap to success

"Blogging for Business – 50 Steps to Building Traffic and Sales” is the most straightforward guide to business blogging you’ll ever get your hands on. Chris Garrett has channeled the knowledge gained from his real life experience into a roadmap for blogging success. Creating a popular and profitable blog just doesn’t get any easier than this!

Book Information
Blogging for Business
Pages: 162
Wordtracker Price : $39
Author: Chris Garrett
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/business-blogging-book
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The Web Content Recipe book - Wordtracker Masterclass

Learn the “Secret Recipe” for Outstanding Website Content

Stumped when it comes to creating content for your website? Fear no more! With Wordtracker’s new e-book, it’s easy to whip up rich, exciting content that drives more traffic, converts visitors into customers, and establishes your business as an authority. (Yes, even if you’re the worst writer on the planet!)

It’s true: no matter how dizzyingly sophisticated your website design, content is still king. If the information on your site fails to captivate, entertain and educate your visitors, you’re losing sales, day after day. Not to mention, your site won’t attract quality links, which negatively impacts your search engine rankings.

Finally, Mouth Watering Web Content Made Easy!

If the thought of writing content makes your hair stand on end, you’re not alone. But you no longer need to let your website grow stale with bland, boring text—or break your budget on outside writing help. Now you can whip up original, top-notch content all on your own...and it’s as straightforward as following a simple recipe. Intrigued? Read on.

Wordtracker’s e-book, “The Web Content Recipe Book” gives you step-by-step instructions on how to create different types of riveting content for your website—quickly and painlessly. This unique publication contains 21 easy-to-follow beginners’ “recipes” for writing everything from blog posts to product reviews.

With each recipe, you’ll get a list of key ingredients, hot industry tips, and samples of similar content—everything you need to start writing with confidence!
Sizzling Shortcuts and Tips from an Industry Pro

“The Web Content Recipe Book” was written by expert journalist Rachelle Money, writer for a national UK title and a staff writer at Wordtracker, where she contributes to the Keyword Expert Newsletter. Page after page, Rachelle shares all of her inside secrets with you as she teaches you shortcuts to writing basic but effective content.

Packed with great advice and loads of real-life examples, “The Web Content Recipe Book” shows you exactly what others are doing to achieve greater profitability and search engine rankings—so that you can duplicate their success!
Here’s a Sneak Peek at What’s Inside:

In “The Web Content Recipe Book,” you’ll discover:

• Why a variety of informative website content is essential to getting great search engine rankings.
• How and where to find riveting ideas for your web content—even if you're the least creative person on earth.
• Powerful research tools that can help you add credibility and interest to your web content.
• How to write killer blog posts that connect with your audience and inspire strong interest in your products and services.
• How to weave your company history into a fascinating story that builds trust with your customers and prospects.
• How to pen an insightful product review that demonstrates your expertise and sparks a healthy debate among your readers.
• How to create a "top ten" list that entertains, informs and engages your target audience.
• How to create a viral video marketing campaign that skyrockets sales and drives brand recognition.
• How to compose a thought-provoking press release that catches the eyes of journalists and gains your company valuable publicity.

Look, we know you haven’t got time to pore through in-depth articles or lengthy books on content writing. And now you don’t have to. The beauty of “The Web Content Recipe Book” is that you’re able to just flip through until you find what you need. Then use the practical guidelines to cook up a fresh batch of zesty web content in no time flat!
Would you like to see more?

Click on the following for a 7 page sample extract from "The Web Content Recipe Book"
Here's what readers have been saying about the book

Here are just a few of the great testimonials we've received:

"This is one of those ebooks I’ll print out and keep by my desk." Karon Thackston, author of Step by Step Copywriting Course http://www.CopywritingCourse.com/

"The book was enjoyable as well as instructive, and certainly covers the topics well. I found many useful suggestions on how to improve my writing – including book reviews – and it was after reading it that I decided to add a blog to my site, something I’ve been postponing for a while. ... I can really recommend this one to anyone who have a site, and wants extra clients and search engine referrals (i.e.: everyone with a site)." Luiz A D R Marques, Starglider Systems Blog

"An extraordinary amount of practical information to help you connect with customers, increase online traffic and grow your business." Kelly at www.thesearchguru.com
Order your copy right away

Why wait—when you can start making your website more powerful and profitable today? Order “The Web Content Recipe Book” now!

Book Information
The Web Content Recipe book
Pages: 93
Wordtracker Price : $19
Author: Rachelle Money, Ken McGaffin and Mark Nunney
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/web-content-book
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Writing Kick-Ass Website Sales Copy - Wordtracker Masterclass

E-Book Exclusive! Copywriting Guru Reveals His Secrets for Writing Sales-Exploding Website Copy

Discover easy ways to power up your website content

When a visitor arrives at your website, you have literally seconds to engage and educate them with your copy's message. Fail to do so, and they'll be clicking their way to your competition — pure and simple.

We know what you're thinking. That writing online sales copy is complicated. That you need years of intense training to know how to do it right. But penning pulse-pounding sales copy is not as grueling as you might think.

Just follow a few basic rules of thumb and you (yes, you!) can write cash-pulling sales pages for virtually any product or service imaginable.

Just what are these "rules" for writing kick-ass web copy? Funny you should ask, because that's precisely the topic of Wordtracker's latest e-book. Read on for details.

Peer into the mind of award-winning copywriter Nick Usborne

The benefits of keyword research can't be fully realized without the support of a compelling sales message. With that in mind, Wordtracker is offering Writing Kick-Ass Website Sales Copy, an insightful guide to writing copy that engages your visitors, enhances your brand's value and convinces your prospects to buy.

To create this must-have marketing resource, we turned to one of most respected online copywriters of our time, Nick Usborne. During his 30-year career as a direct response copywriter, this veteran wordsmith has worked with the world's leading companies, including Citibank, Apple, MSN, Yahoo!, the New York Times and America Online, to name just a few. Nick turned his focus to writing online in 1997 and has since written hundreds of articles, programs and guides that help today's web copywriters build flourishing careers.

Writing Kick-Ass Website Sales Copy is a lightning-quick read. You can take what you learn and start using it to improve your website right away!
Here's a sneak peek at what's inside…

In Writing Kick-Ass Website Sales Copy, you'll learn:

* The two time-tested techniques for persuading your prospects to buy NOW (these have been used for centuries and never lose their effectiveness)
* The two 3-letter words that can change a "so-so" headline into a kick-ass headline
* The words that retain their sales-generating power, no matter how many times they are used (add them to your copy and watch your sales skyrocket)
* What a "value proposition" is and why it's critical that you have one before writing a word of copy
* How to write a headline that's so riveting, your visitors won't be able to tear their eyes from the page
* How using numbers in your headline can improve your odds of closing the deal
* The one crucial copy element that so many sales pages leave out (you won't believe what it is!)
* … and so much more!

Apply the strategies Nick has laid out every time you write a new page, and you'll be light years ahead of most of your competitors.

Writing Kick-Ass Website Sales Copy is designed to be the perfect complement to the keyword research you do with Wordtracker. By building captivating copy around your best keywords and phrases, you'll not only attract more qualified traffic to your site — you'll be able to turn more of that traffic into sales. Are you ready to grow your business online?

Book Information
Writing Kick-Ass Website Sales Copy
Pages: 55
Wordtracker Price : $29
Author: Nick Usborne
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/kick-ass-web-copy
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50 Kick-Ass Keyword Strategies-Wordtracker Masterclass

Learn 50 Simple, Smart and Speedy Ways to Attract More Customers Online
Forget Boring Keyword Research Articles and Tedious "How-Tos". We've Cut Out the Fluff and Given You Powerful, Practical Ways to Rake In More Business—and More Profits—from Your Website.

Nowadays, there seems to be no end to the avalanche of information on keyword research. Rambling articles, confusing tutorials, and entire websites, all claiming to hold the secrets to winning at the SEO game. But who has the time to pore through endless resources, looking for the key to online marketing riches?

This started our wheels turning, and we at Wordtracker asked ourselves: "What if we created a simple, readable book that got people buzzing with fresh keyword ideas…ideas they could start using right away to improve their business?"

So we teamed up with a world-renowned SEO guru

For help in creating this book Wordtracker turned to one of the smartest SEOs on the planet, Aaron Wall. We asked him to create a compact guide, one packed with pointed, practical tips that focus on what today's online marketers care about most: getting real PROFIT from keywords. And, knowing how busy people are, we insisted that Aaron cut out the fluff and get to the meat of what you really need to know.
The result is the most powerful e-book you'll read all year

In the extraordinary new e-book, 50 Kick-Ass Keyword Strategies, you'll learn how to use keywords as you've never used them before. We'll show you clever, little-known strategies for getting more valuable website visitors, outwitting your competitors, and impressing your clients with surefire ways to skyrocket their website traffic.

Here's a sneak peek at what's inside:

In 50 Kick-Ass Keyword Strategies, you'll discover insights such as:

* How to reach beyond the obvious keywords to discover terms and phrases with untapped commercial value.
* How to use keywords in your page titles, meta descriptions and headings to create well-balanced copy that thrills the search engines.
* How getting rid of words like free and discount can boost your conversion rates and get you better customers.
* How mining your analytics data can be the key to uncovering valuable, low-competition keywords that bring in valuable streams of traffic.
* How to easily get a second page ranking in Google that can double your traffic for related keywords.
* Which research tools you should be using to create a website that blows your competitors away.
* How your site's search box is the key to finding profitable new keywords and content ideas as well as ideas for new products to add to your website.
* How answering your consumers' common questions online can help you improve your business image – and bring in more search traffic than you ever thought possible.
* …and so much more!

Listen, it's not just the right keywords that guarantee your online success – but how you use them. Simply put, most marketers tend to blindly follow the same, tired research path that everybody else follows. As a result, they miss out on all of the traffic and profits that some clever keyword thinking could bring them.

Book Information
Google AdWords PPC Advertising
Pages: 81
Wordtracker Price : $39
Author: Aaron Wall
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/kick-ass
OR
Get this book here :

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