Well the honest answer is, with difficulty.
You certainly want to be found on search engines - for which you need quality content
containing the keywords your target audience search with. You’ll also need links from
other quality, relevant sites.
Also, you’ll want to be found on the large social websites like Facebook, and smaller
ones specializing in your target markets. You’ll need links from quality relevant sites
for that too.
To be linked to, your content must be worthy. That requires quality content that other
sites will want to share with their visitors.
But being found is not enough. Once you have been found, you have to convince real
people of the value of what you have to offer. You want them to link to you in turn,
tweet you, mention you on Facebook. You want...
...links without asking.
In this book we will teach you how to build the links you need to get your website found on the web.
We’ll explain the five key stages to successful link building:
1. Find quality sites that make up your market’s online community.
2. Network and make friends with influencers within that community.
3. Create quality, link-worthy content, also optimized for search engines.
4. Promote your content to the community.
5. Get links without asking.
The book is aimed at people of all levels of ability and involvement in web design, publishing and marketing – from small businesses building their own ecommerce sites through to managers responsible for briefing professional web designers.
These are the people who will benefit:
• Website owners who need content that brings business results and makes the most of their writing.
• Website editors who want to establish their site as an authority by attracting relevant, quality links from influential sites and by producing content that is always search engine friendly.
• Search engine marketers who need an easy-to-follow roadmap for creating the quality content they know is required for link building for search engine and social media success.
• Corporate communications managers and agency staff who need to work with a variety of people to produce consistent, quality website content that delivers on communications objectives.
• Government agencies and non-profit organizations that need to publish information effectively, influence opinions and gain support from online audiences.
Book Information
Link Building
Pages: 135
Wordtracker Price : $49
Author: Ken McGaffin and Mark Nunney
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/link-building-ebook
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