Pay-Per-Click Search Engine Marketing

Pay-Per-Click Search Engine Marketing

Description

Marketing and advertising professionals looking for hands-on, task-based guide each stage of creating and managing PPC campaigns winner will receive instructions step-by-step guidance they need in full. Successful pay-per-click campaign is a key component of online marketing guide is a break projects into tasks run, valuable to small business owners and marketing personnel and consultants to explain the core concepts of PPC, industry trends, and the mechanisms that make a campaign work Demonstrate how to do keyword research, campaign structure, and understand your campaign settings and price model Discusses how to write ads, developing and testing landing pages, ad groups using various, and Cover boost Google's content network campaign, bidding for a position, monitoring, collecting results , and interpret and act on data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of the important marketing method.

Book Information

ISBN-10: 0470488670
ISBN-13: 9780470488676
Publisher: Sybex
Pages: 432
Date: August 2010

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Web Mining and Social Networking

Web Mining and Social Networking

Description

This book discusses the techniques and applications involved in Web Mining, Web Personalization and Recommendations and Community Web domain analysis, including a detailed presentation about the principles, algorithms are developed, and systems research in these areas.

The volume will be beneficial for both academic and industrial communities interested in engineering and web search applications, web data management, web mining and web knowledge discovery, and the web community and social network analysis.

Book Information

ISBN-10: 1441977341
ISBN-13: 9781441977342
Publisher: Springer
Pages: 210
Date: October 2010

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A Subject Guide to Quality Web Sites

A Subject Guide to Quality Web Sites

Description

Subject A Web Site Quality Guidelines provide a list of important web sites in various disciplines that will help the researchers with a strong starting point for their request. Sites in this book is divided into 16 major categories: Arts and Humanities, Books, Electronics, and Print, Business, Computing, Education, Health and Medicine, History and Culture, Home and Recreation, Legal, Library, Museum, and Museum Studies, Mathematics , News, Physical Sciences; Reference (General Information), Social Sciences, and Terrorism and Counter-Terrorism.

Book Information

ISBN-10: 0810876949
ISBN-13: 9780810876941
Publisher: The Scarecrow Press, Inc.
Pages: 767
Date: August 2010

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Emerging Business Online

Emerging Business Online

Description

Step by step, discover how to use ebocube to integrate all phases of marketing and sales, reduce risk, focus on better opportunities, and create a significant new value in today s fastest growing markets?.

Book Information

ISBN-10: 0137064411
ISBN-13: 9780137064410
Publisher: FT Press
Pages: 304
Date: October 2010

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