Pay-Per-Click Search Engine MarketingDescription
Marketing and advertising professionals looking for hands-on, task-based guide each stage of creating and managing PPC campaigns winner will receive instructions step-by-step guidance they need in full. Successful pay-per-click campaign is a key component of online marketing guide is a break projects into tasks run, valuable to small business owners and marketing personnel and consultants to explain the core concepts of PPC, industry trends, and the mechanisms that make a campaign work Demonstrate how to do keyword research, campaign structure, and understand your campaign settings and price model Discusses how to write ads, developing and testing landing pages, ad groups using various, and Cover boost Google's content network campaign, bidding for a position, monitoring, collecting results , and interpret and act on data collected
Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of the important marketing method.
Book Information
ISBN-10: 0470488670
ISBN-13: 9780470488676
Publisher: Sybex
Pages: 432
Date: August 2010
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