Introducing a Step-by-Step Guide to Attracting More Website Traffic, Customers and Sales with Online Public Relations
In Wordtracker’s new e-book, “The Link Publicity Book: 45 inspirational online PR stories to help you promote your business and build links for SEO,” you’ll discover:
* What it really takes to get journalists to write about your business
* How an online PR campaign can double as a link building strategy – and significantly improve your search engine rankings
* How to write a mouthwatering press release that gets noticed by the media
* How to build a targeted list of reporters and bloggers who are hungry for your story
Is Your Website Idling on the Information Superhighway?
So you’ve got a gorgeous-looking website that’s designed to sell the pants off your competitors. Yet your site seems to be stalled and sputtering, attracting only meager traffic — and getting little recognition in your market space. The phone’s not ringing, your sales aren’t soaring, and your business is going nowhere fast.
You can’t help but wonder where you went wrong.
This is Where Generating Publicity Becomes Important
Every company has a story to tell. But if you’re not sharing that story with the world, your prospects won’t know who you are, what you do, and how you can help them.
Heck, they might not even know you exist.
That’s why you need to make public relations (PR) an integral part of your online marketing plan.
Getting publicity for your small business in mainstream media can be hugely beneficial, drawing swathes of new visitors to your site and bringing you hundreds of quality inbound links from news sites, bloggers, and other commentators.** Here’s just a glimpse of what can happen when your website gets coverage in the press:**
* You’ll get loads of new traffic to your site. Whether your story appears in print or on the web, curious readers will either search for your company name online or follow links directly to your site.
* Bloggers will pick up your story and either link to the article or directly to your website. Even one good piece of online coverage can trigger scores (even hundreds) of further mentions on the web!
* Your story will get recommended or bookmarked on social media sites like Digg.com, Twitter and Facebook and go viral.
* You’ll attract attention from other journalists, who are more likely to write about you if you’ve already been featured by a worthy news source.
* Your search engine rankings will climb. Links from authoritative sites, written by professional journalists, are invaluable — they not only boost your credibility; they also help to vastly improve your search engine rankings! Since Google considers media links to be "authority links," every inbound link that you get as a result of media coverage will help to inch you up in search engine results. Incorporate keywords into your efforts and improve your visibility even more.
* You’ll earn bragging rights that you can then utilize to promote your business both online and offline. Imagine how "wowed" your visitors will be when they see "as featured in The New York Times" on the home page of your website!
Can’t Afford to Hire a Pricey PR Firm? You Don’t Have To.
The good news is that the internet now makes it easier than ever before to get your business in front of journalists and the media. You can use the web to:
1. Find reporters most likely to be interested in your business, and
2. Spread your message across the internet like wildfire!
And here’s even better news: do-it-yourself online PR is also typically much less expensive than hiring a fancy public relations agency.
Creating an online PR campaign is not incredibly difficult; it simply requires good preparation, good delivery, and good follow-up. When approached correctly, it yields fantastic results. Those results will catapult you toward your ultimate goal: driving more people to your website and converting them into paying customers.
Online PR combines old fashioned publicity with link building and the viral power of the internet to spread your message far and wide — faster than you ever imagined possible. A well-planned digital PR campaign is like a freight train: it may take some initial effort to get going, but once it gains momentum, there’s no stopping it!
“This all sounds wonderful,” you might be saying. “But where do I even begin in getting media coverage for my company?”
It’s a great question – and fortunately, we’ve got the answer for you. In our latest e-book, you’ll learn the steps you need to take to make high-impact media coverage a reality for your business.
Introducing the Consummate Guide to Online PR
“The Link Publicity Book: 45 inspirational online PR stories to help you promote your business and build links for SEO” - written by Wordtracker Chief Marketing Officer, Ken McGaffin - maps out a clear, straightforward strategy that you can start implementing immediately to generate widespread buzz about your business.
In the book, Ken gives you multiple real-life examples of how small businesses have been featured and linked to from media websites such as The New York Times, BBC, CNN, Washington Post, New York Daily News and the Independent newspaper in the UK.
He also details his own mind-blowing successes with online PR — and explains how a 15 minute phone call with a reporter triggered a terrific cascade effect that brought him all the business he could handle!
Most importantly, Ken gives you detailed, step-by-step guidelines on how to create link-generating PR campaigns that attract more visitors, more customers and more sales for your business.
You can click here to order, or read on to find out more.
Here’s a Sneak Peek at What’s Inside the Book
The Nitty-Gritty Basics of Online PR
In “The Link Publicity Book,” Ken outlines the top news story angles that make journalists sit up and take notice – and offers some great practical examples.
He also shows you how to:
* Build a list of journalists who will be eager to hear your story (a rock-solid journalist list is one of the most valuable resources you can have.)
* Choose relevant keywords that will boost your search engine rankings – with the help of Wordtracker’s Keywords tool.
* Optimize a press release using keywords – so your release is more easily found among the thousands floating around on the web.
* Structure your news story so that it grabs journalists by the lapels, stares them dead in the eyes, and doesn’t let go.
* Properly time the release of your story and plan your editorial for maximum impact.
* Follow up on a hot story so that you ride 'piggy-back' on journalists' interest.
* Pitch yourself as an expert commentator – that way, journalists actively seek you out!
* Personalize your story and add the 'human interest' element (reporters absolutely eat up these kinds of stories).
* Use www.helpareporter.com to put you in touch with journalists in your industry – it’s a unique site designed exclusively to publicize small businesses!
True Life Tales of Companies That Made Online PR Work for Them
“The Link Publicity Book” contains 45 riveting case studies - real examples of small businesses that have attracted major press coverage and used it to become household names.
You’ll learn how:
* Pet Airways used online PR to generate international attention for its launch.
* Spitjack.com planned its press releases to get maximum exposure during the summer barbeque season.
* The website my-skincare.co.uk gained coverage from the BBC by targeting a specific demographic group.
* Gerhard Neumair, co-founder of ene.com, was able to attract links to his site from CNN.
* Blackwell's Organic made a virtue out of the recession.
* A small Scottish pizza restaurant gave KFC a good lickin'.
* A concerned dad created an app that caught Apple's eye.
* Guffly.com made money out of other people’s waste and boosted its credibility, too.
* Small baseball glove maker http://www.vincipro.com got creative in a market that's dominated by big-name, big-spending corporations.
* Jennifer Walzer of www.backupmyinfo.com came to be featured in the New York Times.
* Drycleanseattle.com cleaned up by helping out the unemployed in its local community.
The Secrets to Penning a Media-Worthy Press Release
A journalist may get hundreds of press releases every day – nearly all of them are tossed in the “circular file,” and those stories never get told.
That’s a real shame for the business behind the press release - but also for the journalist and the potential reader. Why? Because without doubt, there were some JUICY stories in that discarded pile of trash!
Ken explains why great stories routinely get overlooked by journalists, and shows you how you can write a press release that instantly grabs their attention. He shows you how to:
* Focus on a single newsworthy idea
* Decide what you want people to do as a result of your story
* Summarize your key messages
Ken even gives you a sample winning press release (that happens to be from one of his own successful campaigns) and explains how each of its elements played a critical role in generating worldwide media interest. You also get an easy-to-follow press release template that you can use for your own campaigns!
At the end of “The Link Publicity Book: 46 inspirational online PR stories to help you promote your business and build links for SEO,” you'll find a list packed with valuable resources that will aid you once you put Ken's online PR ideas into motion.
Who is This Book For?
“The Link Publicity Book” is designed for people with all levels of ability and involvement in website marketing—particularly those who may not have the budget to hire a professional PR or link-building agency as part of their marketing plan. Following are just some of those who will benefit tremendously from this book:
* Website owners planning to launch a new site
* Existing businesses that are looking to move online
* Businesses with a website that isn’t attracting much traffic
* Businesses that are looking to improve their search engine rankings
* And more!
This book will help you:
* Spin basic facts about your business into red-hot media stories that journalists will flock to (no matter what type of business you're in)
* Supercharge your PR efforts with keywords - and send your Google rankings soaring
* Find freelance journalists, publications and online directories that can help you get the most mileage out of your news stories
Learn from a Digital Public Relations Master
Author Ken McGaffin is not only Wordtracker’s Chief Marketing Officer—he’s a seasoned, sought-after Internet marketing consultant who has helped hundreds of organizations strengthen their online presence, attract new customers and exponentially grow their business.
And we’re not the only ones singing Ken’s praises. Here’s what some people are saying about his work:
"This is the most succinct, inviting and rewarding prose I've ever read on the intersection of online PR and link building. I can't think of anyone better to have written it either. It's a MUST READ for small business link builders and any student of online PR." - Garrett French, link building consultant
“Online PR is the glue between search marketing and social media that drives organic, qualified traffic and leads. It can also help ensure remarkable content and consistent brand messaging in a way most link building techniques cannot. Using Wordtracker and a solid strategic messaging plan can really get the business flywheel spinning. Bravo for connecting the dots! Thanks.” - Bill Palmer, activatemediagroup.com
“I am about to launch a new site in a very competitive market, and will definitely base my marketing plan on your recommendations. Thank you.” - Abraham Baghbodorian, epalmspringsrealestate.com
“I agree you're on target for us smaller operators who can benefit most from the leverage. We've had some excellent exposure by using PRWeb in the past, and gaining wide circulation through their reach.” - Les Sheppard, mydreampad.co.uk
“Ken is right on target here: any small to medium-sized business eager to generate buzz, take heed!” - Oscar del Santo, online-strategist.com
“I don't think you can get cutting-edge tips from a better Chief Marketing Officer than Ken McGaffin anywhere else. Thank you.” - Edward Carter, carterloanzone.com
At 164 pages, “The Link Publicity Book” is as comprehensive as e-books get. But don’t let the length intimidate you. This handy guide is incredibly easy to follow—even if you’re new to the world of PR! To help you quickly grasp key concepts and immediately put them to use, the book:
* Includes specific, real-life examples of how companies have used online PR to accelerate their business success
* Outlines clear action items at the end of each chapter to help you apply what you've learned to your own business
* Features links to valuable online PR resources to help save you hours of legwork
“The Link Publicity Book” is quite simply the most intuitive, insightful online public relations guide you’ll ever read. Ken McGaffin has channeled the expertise gained from his professional experience into a virtual blueprint for success. Once you’ve read the book through, you’ll be ready to create your own high-performance digital PR campaign!
The book is immediately downloadable as a PDF.
Book Information
The Link Publicity Book
Pages: 164
Wordtracker Price : $29
Author: Ken McGaffin
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/link-publicity
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1 comments:
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