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Google AdWords For Dummies - A fully updated reference to help you get the most of your AdWords campaign Google AdWords is a unique tool that allows you to manage your own budget and create ads and choose keywords that are specifically related to your business. A revised and updated guide that shares valuable advice to maximize your AdWords campaign Discussing the AdWords interface changes and best practices in split testing, opt-in landing page structure, and review the new ad group structure, free tools, including his AdWords as a means of third party Includes new and better in-depth explanation of testing Google's free Web site and optimization tool: Including the Google AdWords Website Optimizer gift cards worth $ 25 (details in the book) With a practical reference on your side, you'll find the best way to put a Google AdWords campaign work for you!

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