In this book, the four most famous experts in the field of search engine optimization (SEO) provides you with the guidance of proven and advanced techniques for planning and implementing a comprehensive SEO strategy. The authors clearly explain the basics of SEO, while correcting a common misconception many. Explore the underlying theory behind SEO and how search engines work Learn the steps you need to prepare, implement, and evaluate SEO Check the initiatives forward a number of strategies and tactics Understanding the intricacies involved in managing complex projects SEO Learn what it takes to build a competent SEO team with defined roles Glance future of search and what lies ahead for the SEO industry
eBook Details
# SBN-10: 0596518862
# ISBN-13: 9780596518868
# Publisher: O'Reilly
# Pages: 608
# Date: October 2009
# Series: Theory in Practice
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