Twitter Power 2.0Description
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the benefits of instant utilize social media site Twitter to reach consumers directly, build their brand, and increase their sales.
In the revised and updated edition of Power Twitter, an online marketing guru Joel Comm explore the latest trends in how businesses and marketers to integrate Twitter into the existing marketing strategy to build a loyal following among members of Twitter, expand awareness of products or services, and even handle the negative publicity because of angry or disappointed customers.
Updated with thirty percent new material, including all the latest business applications for Twitter Includes new case studies recently the company at the forefront of the movement Twitter Helps you develop your own social network strategies to meet specific business needs
Power Twitter is a must-have resource for every business leader who wants to follow the movement of social media.
Twitter Tips from Authors
Driving to the Mall Followers
See through the timeline, and you? Will see many different types of tweets. You? Will see the answer to my followers. But that doesn? T mean you can not use Twitter to promote direct sales?.
You can, but you must follow some simple rules:
? More than that, and you will begin? To look like a commercial Twitter timeline than one person. Time-limited offers and discount coupons to make followers feel that they return to? appreciated to read your tweets. Or they could read one of your messages re-tweeted to name just three.
They? Will survive because they find you interesting and entertaining tweets.
With a group of followers who can be quite varied, the temptation may be to make an offer for any product you can think of. If someone offers a joint venture that looks interesting, you may want to mention on Twitter, offer a discount code, and see if anyone bites. Don? T links to sales pages without special offers. Although Twitterers understand that companies using the site for branding and marketing, they don t want to feel that their return be? Encouraged to buy?. If the tweets are interesting and entertaining, then the followers will be happy to read it.
In fact, they? Will enjoy them and they? Will see the company has a finger on the pulse, as the company feels that it is part? From their communities and who know how to follow society? Rules. Companies that look to see followers as nothing more than wealth to walk, though, aren t going? To pick up followers. They? Back is actually more likely to lose followers who ever customer.
Direct link to the sales page without making the followers feel that they receive back? Special treatment, and you create the impression that you really want to sell, do not tweet.
Usually, the best way to encourage followers to purchase page is to use a strategy that we have seen already:? Create entertaining tweets, and throw in an occasional special offers that appear to reward followers while avoiding the emergence of hard-sell or even that you re-marketing?.
There is one exception though. ? They returned a bit like Darren Rowse Twitterfeed account: They provide only one type of tweets and followers know exactly what they get back?.
In this case, they again get nothing except special offers?.
Book Information
ISBN-10: 0470563362
ISBN-13: 9780470563366
Publisher: Wiley
Pages: 268
Date: April 2010
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