Link Building - Wordtracker Masterclass

The web keeps growing so fast that the number of websites cannot be counted. So how then do you stand a chance of your website being found?

Well the honest answer is, with difficulty.
You certainly want to be found on search engines - for which you need quality content
containing the keywords your target audience search with. You’ll also need links from
other quality, relevant sites.

Also, you’ll want to be found on the large social websites like Facebook, and smaller
ones specializing in your target markets. You’ll need links from quality relevant sites
for that too.

To be linked to, your content must be worthy. That requires quality content that other
sites will want to share with their visitors.

But being found is not enough. Once you have been found, you have to convince real
people of the value of what you have to offer. You want them to link to you in turn,
tweet you, mention you on Facebook. You want...

...links without asking.
In this book we will teach you how to build the links you need to get your website found on the web.

We’ll explain the five key stages to successful link building:
1. Find quality sites that make up your market’s online community.
2. Network and make friends with influencers within that community.
3. Create quality, link-worthy content, also optimized for search engines.
4. Promote your content to the community.
5. Get links without asking.

The book is aimed at people of all levels of ability and involvement in web design, publishing and marketing – from small businesses building their own ecommerce sites through to managers responsible for briefing professional web designers.

These are the people who will benefit:
• Website owners who need content that brings business results and makes the most of their writing.
• Website editors who want to establish their site as an authority by attracting relevant, quality links from influential sites and by producing content that is always search engine friendly.
• Search engine marketers who need an easy-to-follow roadmap for creating the quality content they know is required for link building for search engine and social media success.
• Corporate communications managers and agency staff who need to work with a variety of people to produce consistent, quality website content that delivers on communications objectives.
• Government agencies and non-profit organizations that need to publish information effectively, influence opinions and gain support from online audiences.

Book Information

Link Building
Pages: 135
Wordtracker Price : $49
Author: Ken McGaffin and Mark Nunney
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/link-building-ebook
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Keyword Research - Wordtracker Masterclass

This book will give you a practical keyword research process you can use to make your search engine optimization (SEO) and pay per click (PPC) advertising profitable.

It’s based on 10 years of front line experience as a professional SEO delivering visits, response and profits in a wide range of markets including luxury hotels, debt help, sports, gifts, banking and gardening. The process described is driven by efficiency, a quest for the bottom line of profit and maximizing the return you’ll get on your efforts. It’s easy to spend lots of time in keyword research pursuing numerous interesting metrics. Complicated spreadsheets full of columns of fascinating data can be built. But if they don’t take you closer to proven response and profit then they are a waste of your time and they are not in this book.



The book is in three parts …

Part One
Principles and tools of keyword research explores and explains the principles on which the book’s process relies. We’ll look at the the long tail of keywords – the almost limitless number of different keywords used on search engines. You’ll learn how to profit from the long tail by researching, analyzing and optimizing at scale with a shift in perspective from single keywords to groups of keywords (called keyword niches).

We’ll also look at the different ways we can stay focused on the 3 Rs of search marketing: Response, Response and Response. We’ll then focus on a simple but neglected method of finding and building on success.

Part Two
Keyword research for new sites takes us through the five steps of the Keyword Research Funnel. You’ll learn how to find, prioritize and verify target keyword niches for new websites.

Part Three
Keyword research for established sites explains the Keyword Research Circle of Response. This is a virtuous circular process of analysis and action that’s based on the principle of exploiting the keyword niches proven to be the most profitable on your site. This book’s process will use the information and tools available from Wordtracker and Google. Google is the world’s leading search engine and makes much valuable information available to help search marketers. Wordtracker’s tools allow you to analyze and organize Google’s (and others’) data in ways not manually possible. The result is a process that begins as a craft using some basic principles of business and ends as a science that will lead you to maximum response and profit from search engine traffic.

Book Information
Keyword Research
Pages: 150
Wordtracker Price : $49
Author: Mark Nunney
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/keyword-masterclass
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Google AdWords PPC Advertising - Wordtracker Masterclass

Finally, AdWords Success Made Simple!
Introducing a Practical Guide for Creating a Profitable PPC Campaign (Without Throwing Your Money Down a Black Hole)

In Wordtracker’s new PPC book, “Wordtracker Masterclass: Google AdWords PPC Advertising,” you’ll discover:

* Why most PPC campaigns fail (and how you can avoid the same fate)
* A foolproof, step-by-step plan for setting up an AdWords campaign
* How to maximize every PPC dollar—and eliminate wasteful spending
* Proven techniques for skyrocketing your return on investment

Get on Board with Google - or Get Left Behind

Pay per click (PPC) advertising is the key to any successful online marketing strategy, enabling you to reach more of your target audience more quickly than ever before. And when it comes to the world of PPC, Google AdWords reigns supreme.

Google is the dominant search engine in most English-speaking markets today, and AdWords is the most powerful marketing tool to hit the scene in 10 years. So powerful, in fact, that it drove Google’s annual revenue to $21 billion in 2008.

Marketers who fail to embrace Google and AdWords are missing the big picture - as well as serious sales and revenue.
The Fly in the Ointment

The popularity of AdWords is no surprise; how else can you get your ads on page one of Google search results within an hour? Thousands of savvy marketers have used it to propel their businesses to new realms of profitability. But while the success stories are compelling, they are outnumbered by tragic tales of people who have poured big money into AdWords - only to realize lots of traffic and very few sales.

The fact is that despite all of its promise, AdWords is an intricate system, characterized by a complex interface, elaborate reporting tools, and a head-spinning array of options. Unleashing its extraordinary potential requires knowledge and strategy. And while you could attempt to master AdWords on your own, chances are you haven’t the time or the budget to spend on PPC experimentation.

So how can you make AdWords work for your business with minimal investment and maximum reward? We’ve made it easy for you. To learn more, read on.
A Clear, Concise “Roadmap” to PPC Riches

Wordtracker’s latest e-book, “Wordtracker Masterclass: Google AdWords PPC Advertising” lays out a practical, step-by-step strategy for AdWords success. Use the proven process outlined in this guide, and you’ll be able to build a thriving, cash-generating AdWords campaign while steering clear of the most common PPC pitfalls.

At 157 pages, “Wordtracker Masterclass: Google AdWords PPC Advertising” is the most comprehensive e-book we’ve ever released.

But don’t let the length fool you. This handy guide is incredibly easy to follow - even if you’re a novice in the PPC realm! It contains more than 150 screenshots, charts and images to help you quickly grasp key concepts and immediately put them to use.
An AdWords Guru Reveals His Secrets

“Wordtracker Masterclass: Google AdWords PPC Advertising” was written by renowned PPC guru, Ian Howie. The strategy he maps out in the book has been successfully implemented by Ian in his own career - as a sought-after PPC consultant.

Since 2003, he has used his expertise to help thousands - from individual entrepreneurs to major corporations - grow their companies through PPC advertising.

Helen Trounce, direct marketing manager of Haymarket Magazines had this to say about Ian: “He came along at just the right time and showed us what was possible with PPC. Search marketing is now a major element in our marketing plans and is proving to be a very profitable channel for us.”

Filled to the brim with valuable tips, Ian’s book contains the very same advice he gives to his PPC clients - at just a fraction of the cost!
Here’s a Sneak-Peek at What’s Inside:

In “Wordtracker Masterclass: Google AdWords PPC Advertising,” Ian explains how closely-related keywords, relevant ad copy and a relevant landing page are core to an effective PPC campaign.

He shows you how to increase your clickthrough rates (CTR) and reduce the amount you pay for your adverts (your cost-per-click) by creating and optimizing ad groups that are tailored to different segments of your audience.
Would you like to see what's in the book?

Click on the following for a 17 page sample extract from “Wordtracker Masterclass: Google AdWords PPC Advertising”.

You’ll also learn how to:

• Launch a new marketing campaign - from concept to fruition - using AdWords.
• Optimize your campaign to increase profits and eliminate unnecessary spending.
• Set a daily budget - so you don’t break your budget while you’re testing the market.
• Use keyword research to choose the keywords you should bid on. Your keywords are the heart of your campaign and will determine its profitability.
• Write different PPC ads and test them against each other so that you’re continually improving your response rates.
• Insert a riveting, attention-grabbing message into the tiny ad space that AdWords gives you (it can be done!).
• Improve your click rate – the higher your click rate, the more Google rewards you (with a better position on the page!).
• Use Google’s different match bids (i.e. “exact match” and “broad match”) to your advantage.
• Incorporate negative keywords in your campaign - these are essential to helping you get the best return from your PPC spend.
• Make sure all of your ad copy and landing pages include your target keywords. (Do this, and your ads can move higher up Google’s results pages without the need to increase bids—that means less cost and more profit!)
• Use the ‘bid stack’ (a sophisticated way of bidding for your keywords) to make your AdWords campaign far more lucrative.
• Limit your ads to display only during times of the day that are relevant to your company and products.
• Determine what works and what doesn’t by measuring your results using Google Analytics and AdWords Conversion Code - so you can refine your campaign even further.
• Use AdWords to understand consumer behavior – from research to buying – and what information you should provide your prospects at each stage.
• Use Wordtracker’s Keywords tools to unearth the long tail of potential customers.
• Use the Ad Preview Tool to view your rivals’ landing pages - and use this information to hone your competitive edge.

Chapter six of the book, Building Your AdWords Campaign Step-by-Step, takes you through each phase of setting up a PPC strategy. That means you can start harnessing the power of AdWords right away!

“Wordtracker Masterclass: Google AdWords PPC Advertising” is simply the most straightforward guide to PPC you’ll ever get your hands on. Ian Howie has channeled the knowledge gained from his real-life experience into a roadmap for AdWords success. Now all you have to do is follow it.

Book Information
Google AdWords PPC Advertising
Pages: 157
Wordtracker Price : $49
Author: Ian Howie
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/ppc-book
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Blogging for Business - Wordtracker Masterclass

Business Blogging Made Simple
A real-world guide to creating, writing and promoting a successful blog

In Wordtracker’s new e-book “Blogging for Business – 50 Steps to Building Traffic and Sales,” you’ll discover:

* Why your business needs a blog (yesterday!)
* The biggest pitfalls of blogging — and how to avoid them
* How to build a following of faithful blog subscribers
* Proven tips for converting your blog traffic into actual sales

It's official: blogging is big for business

Today, merely having a web presence is not enough to drive your business growth. In fact, a static site with no regular new content and no engagement with visitors might work against you. So what’s the simplest and most effective way to deliver what your customers are after? In a word: blogging.

A blog allows you to attract new customers, build brand awareness, and inspire more prospects to buy from you. Not to mention the SEO benefits: the average blog attracts 55% more visitors and gets indexed 434% more by search engines than a traditional website, giving you exposure like never before.

But even if you’ve already been sold on the value of blogging, the idea of launching your own blog can be daunting. After all, a blog is about more than pumping out articles; it requires careful planning and strategy. So where do you begin? What things should you consider before plunging head first into the blogosphere?
Finally, a concise "How to" on business blogging

Wordtracker’s latest e-book, “Blogging for Business – 50 Steps to Building Traffic and Sales” lays out a practical, step-by-step process for developing a successful blog for your business. First, we explain the theories behind the use of blogging as a powerful marketing tool. Then, we list the practical actions you need to take to build and promote your own blog. This book is loaded with screenshots and how tos, making it incredibly easy to follow, even for the novice blogger!
Proven insights from a blogging master

“Blogging for Business – 50 Steps to Building Traffic and Sales” was written by renowned speaker, author and internet marketing consultant, Chris Garrett. The plan outlined in the book has been successfully implemented by Chris in his own career as a sought after professional blogger. Since 1994, he has used his expertise to help thousands of individuals and businesses grow their companies by connecting with their customers online.
Here’s a sneak peek at what’s inside:

In “Blogging for Business – 50 Steps to Building Traffic and Sales,” you’ll learn:

* How to identify your target audience, get inside their heads and create the kind of content they really crave.
* How to solve the technical challenges and decisions you'll face before you can start blogging.
* How to determine your blog's unique selling point and blow away your competition.
* Why an ill conceived blogging strategy can actually damage your company’s reputation – and how to plan smart.
* Which traffic building solutions will give you the best return on investment - and which are a complete waste of time.
* Why creating a phenomenal "visitor experience" is the key to generating more sales (and how to do it).
* Tried and true tips for converting casual blog readers into loyal subscribers.
* Why adding multimedia to your blog can make visitors warm up to you more quickly (even if it’s poorly produced!)

And here's what one of our customers says

'It is, without doubt, the best book on blogging I have seen in ages. Over the years I have bought every book going on blogging and this surpasses even the best of them. For anyone involved in blogging - or considering a blog - this is essential reading'. Graham Jones, internet psychologist.
A roadmap to success

"Blogging for Business – 50 Steps to Building Traffic and Sales” is the most straightforward guide to business blogging you’ll ever get your hands on. Chris Garrett has channeled the knowledge gained from his real life experience into a roadmap for blogging success. Creating a popular and profitable blog just doesn’t get any easier than this!

Book Information
Blogging for Business
Pages: 162
Wordtracker Price : $39
Author: Chris Garrett
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/business-blogging-book
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The Web Content Recipe book - Wordtracker Masterclass

Learn the “Secret Recipe” for Outstanding Website Content

Stumped when it comes to creating content for your website? Fear no more! With Wordtracker’s new e-book, it’s easy to whip up rich, exciting content that drives more traffic, converts visitors into customers, and establishes your business as an authority. (Yes, even if you’re the worst writer on the planet!)

It’s true: no matter how dizzyingly sophisticated your website design, content is still king. If the information on your site fails to captivate, entertain and educate your visitors, you’re losing sales, day after day. Not to mention, your site won’t attract quality links, which negatively impacts your search engine rankings.

Finally, Mouth Watering Web Content Made Easy!

If the thought of writing content makes your hair stand on end, you’re not alone. But you no longer need to let your website grow stale with bland, boring text—or break your budget on outside writing help. Now you can whip up original, top-notch content all on your own...and it’s as straightforward as following a simple recipe. Intrigued? Read on.

Wordtracker’s e-book, “The Web Content Recipe Book” gives you step-by-step instructions on how to create different types of riveting content for your website—quickly and painlessly. This unique publication contains 21 easy-to-follow beginners’ “recipes” for writing everything from blog posts to product reviews.

With each recipe, you’ll get a list of key ingredients, hot industry tips, and samples of similar content—everything you need to start writing with confidence!
Sizzling Shortcuts and Tips from an Industry Pro

“The Web Content Recipe Book” was written by expert journalist Rachelle Money, writer for a national UK title and a staff writer at Wordtracker, where she contributes to the Keyword Expert Newsletter. Page after page, Rachelle shares all of her inside secrets with you as she teaches you shortcuts to writing basic but effective content.

Packed with great advice and loads of real-life examples, “The Web Content Recipe Book” shows you exactly what others are doing to achieve greater profitability and search engine rankings—so that you can duplicate their success!
Here’s a Sneak Peek at What’s Inside:

In “The Web Content Recipe Book,” you’ll discover:

• Why a variety of informative website content is essential to getting great search engine rankings.
• How and where to find riveting ideas for your web content—even if you're the least creative person on earth.
• Powerful research tools that can help you add credibility and interest to your web content.
• How to write killer blog posts that connect with your audience and inspire strong interest in your products and services.
• How to weave your company history into a fascinating story that builds trust with your customers and prospects.
• How to pen an insightful product review that demonstrates your expertise and sparks a healthy debate among your readers.
• How to create a "top ten" list that entertains, informs and engages your target audience.
• How to create a viral video marketing campaign that skyrockets sales and drives brand recognition.
• How to compose a thought-provoking press release that catches the eyes of journalists and gains your company valuable publicity.

Look, we know you haven’t got time to pore through in-depth articles or lengthy books on content writing. And now you don’t have to. The beauty of “The Web Content Recipe Book” is that you’re able to just flip through until you find what you need. Then use the practical guidelines to cook up a fresh batch of zesty web content in no time flat!
Would you like to see more?

Click on the following for a 7 page sample extract from "The Web Content Recipe Book"
Here's what readers have been saying about the book

Here are just a few of the great testimonials we've received:

"This is one of those ebooks I’ll print out and keep by my desk." Karon Thackston, author of Step by Step Copywriting Course http://www.CopywritingCourse.com/

"The book was enjoyable as well as instructive, and certainly covers the topics well. I found many useful suggestions on how to improve my writing – including book reviews – and it was after reading it that I decided to add a blog to my site, something I’ve been postponing for a while. ... I can really recommend this one to anyone who have a site, and wants extra clients and search engine referrals (i.e.: everyone with a site)." Luiz A D R Marques, Starglider Systems Blog

"An extraordinary amount of practical information to help you connect with customers, increase online traffic and grow your business." Kelly at www.thesearchguru.com
Order your copy right away

Why wait—when you can start making your website more powerful and profitable today? Order “The Web Content Recipe Book” now!

Book Information
The Web Content Recipe book
Pages: 93
Wordtracker Price : $19
Author: Rachelle Money, Ken McGaffin and Mark Nunney
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/web-content-book
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Writing Kick-Ass Website Sales Copy - Wordtracker Masterclass

E-Book Exclusive! Copywriting Guru Reveals His Secrets for Writing Sales-Exploding Website Copy

Discover easy ways to power up your website content

When a visitor arrives at your website, you have literally seconds to engage and educate them with your copy's message. Fail to do so, and they'll be clicking their way to your competition — pure and simple.

We know what you're thinking. That writing online sales copy is complicated. That you need years of intense training to know how to do it right. But penning pulse-pounding sales copy is not as grueling as you might think.

Just follow a few basic rules of thumb and you (yes, you!) can write cash-pulling sales pages for virtually any product or service imaginable.

Just what are these "rules" for writing kick-ass web copy? Funny you should ask, because that's precisely the topic of Wordtracker's latest e-book. Read on for details.

Peer into the mind of award-winning copywriter Nick Usborne

The benefits of keyword research can't be fully realized without the support of a compelling sales message. With that in mind, Wordtracker is offering Writing Kick-Ass Website Sales Copy, an insightful guide to writing copy that engages your visitors, enhances your brand's value and convinces your prospects to buy.

To create this must-have marketing resource, we turned to one of most respected online copywriters of our time, Nick Usborne. During his 30-year career as a direct response copywriter, this veteran wordsmith has worked with the world's leading companies, including Citibank, Apple, MSN, Yahoo!, the New York Times and America Online, to name just a few. Nick turned his focus to writing online in 1997 and has since written hundreds of articles, programs and guides that help today's web copywriters build flourishing careers.

Writing Kick-Ass Website Sales Copy is a lightning-quick read. You can take what you learn and start using it to improve your website right away!
Here's a sneak peek at what's inside…

In Writing Kick-Ass Website Sales Copy, you'll learn:

* The two time-tested techniques for persuading your prospects to buy NOW (these have been used for centuries and never lose their effectiveness)
* The two 3-letter words that can change a "so-so" headline into a kick-ass headline
* The words that retain their sales-generating power, no matter how many times they are used (add them to your copy and watch your sales skyrocket)
* What a "value proposition" is and why it's critical that you have one before writing a word of copy
* How to write a headline that's so riveting, your visitors won't be able to tear their eyes from the page
* How using numbers in your headline can improve your odds of closing the deal
* The one crucial copy element that so many sales pages leave out (you won't believe what it is!)
* … and so much more!

Apply the strategies Nick has laid out every time you write a new page, and you'll be light years ahead of most of your competitors.

Writing Kick-Ass Website Sales Copy is designed to be the perfect complement to the keyword research you do with Wordtracker. By building captivating copy around your best keywords and phrases, you'll not only attract more qualified traffic to your site — you'll be able to turn more of that traffic into sales. Are you ready to grow your business online?

Book Information
Writing Kick-Ass Website Sales Copy
Pages: 55
Wordtracker Price : $29
Author: Nick Usborne
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/kick-ass-web-copy
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50 Kick-Ass Keyword Strategies-Wordtracker Masterclass

Learn 50 Simple, Smart and Speedy Ways to Attract More Customers Online
Forget Boring Keyword Research Articles and Tedious "How-Tos". We've Cut Out the Fluff and Given You Powerful, Practical Ways to Rake In More Business—and More Profits—from Your Website.

Nowadays, there seems to be no end to the avalanche of information on keyword research. Rambling articles, confusing tutorials, and entire websites, all claiming to hold the secrets to winning at the SEO game. But who has the time to pore through endless resources, looking for the key to online marketing riches?

This started our wheels turning, and we at Wordtracker asked ourselves: "What if we created a simple, readable book that got people buzzing with fresh keyword ideas…ideas they could start using right away to improve their business?"

So we teamed up with a world-renowned SEO guru

For help in creating this book Wordtracker turned to one of the smartest SEOs on the planet, Aaron Wall. We asked him to create a compact guide, one packed with pointed, practical tips that focus on what today's online marketers care about most: getting real PROFIT from keywords. And, knowing how busy people are, we insisted that Aaron cut out the fluff and get to the meat of what you really need to know.
The result is the most powerful e-book you'll read all year

In the extraordinary new e-book, 50 Kick-Ass Keyword Strategies, you'll learn how to use keywords as you've never used them before. We'll show you clever, little-known strategies for getting more valuable website visitors, outwitting your competitors, and impressing your clients with surefire ways to skyrocket their website traffic.

Here's a sneak peek at what's inside:

In 50 Kick-Ass Keyword Strategies, you'll discover insights such as:

* How to reach beyond the obvious keywords to discover terms and phrases with untapped commercial value.
* How to use keywords in your page titles, meta descriptions and headings to create well-balanced copy that thrills the search engines.
* How getting rid of words like free and discount can boost your conversion rates and get you better customers.
* How mining your analytics data can be the key to uncovering valuable, low-competition keywords that bring in valuable streams of traffic.
* How to easily get a second page ranking in Google that can double your traffic for related keywords.
* Which research tools you should be using to create a website that blows your competitors away.
* How your site's search box is the key to finding profitable new keywords and content ideas as well as ideas for new products to add to your website.
* How answering your consumers' common questions online can help you improve your business image – and bring in more search traffic than you ever thought possible.
* …and so much more!

Listen, it's not just the right keywords that guarantee your online success – but how you use them. Simply put, most marketers tend to blindly follow the same, tired research path that everybody else follows. As a result, they miss out on all of the traffic and profits that some clever keyword thinking could bring them.

Book Information
Google AdWords PPC Advertising
Pages: 81
Wordtracker Price : $39
Author: Aaron Wall
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/kick-ass
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