It’s based on 10 years of front line experience as a professional SEO delivering visits, response and profits in a wide range of markets including luxury hotels, debt help, sports, gifts, banking and gardening. The process described is driven by efficiency, a quest for the bottom line of profit and maximizing the return you’ll get on your efforts. It’s easy to spend lots of time in keyword research pursuing numerous interesting metrics. Complicated spreadsheets full of columns of fascinating data can be built. But if they don’t take you closer to proven response and profit then they are a waste of your time and they are not in this book.
The book is in three parts …
Part One
Principles and tools of keyword research explores and explains the principles on which the book’s process relies. We’ll look at the the long tail of keywords – the almost limitless number of different keywords used on search engines. You’ll learn how to profit from the long tail by researching, analyzing and optimizing at scale with a shift in perspective from single keywords to groups of keywords (called keyword niches).
We’ll also look at the different ways we can stay focused on the 3 Rs of search marketing: Response, Response and Response. We’ll then focus on a simple but neglected method of finding and building on success.
Part Two
Keyword research for new sites takes us through the five steps of the Keyword Research Funnel. You’ll learn how to find, prioritize and verify target keyword niches for new websites.
Part Three
Keyword research for established sites explains the Keyword Research Circle of Response. This is a virtuous circular process of analysis and action that’s based on the principle of exploiting the keyword niches proven to be the most profitable on your site. This book’s process will use the information and tools available from Wordtracker and Google. Google is the world’s leading search engine and makes much valuable information available to help search marketers. Wordtracker’s tools allow you to analyze and organize Google’s (and others’) data in ways not manually possible. The result is a process that begins as a craft using some basic principles of business and ends as a science that will lead you to maximum response and profit from search engine traffic.
Book Information
Keyword Research
Pages: 150
Wordtracker Price : $49
Author: Mark Nunney
Format: PDF
Buy via Wordtracker.com : http://www.wordtracker.com/ebooks/keyword-masterclass
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